Improvements on Universal Search

Nearly 3 years ago there were talks about Universal Search (see Search Engine Land article from 5/16/07) and over the years we have seen some changes in search results such as Google Local, Videos in search results, some shopping engine feeds, news feeds, etc.

Last night I was doing some research for AllIceCreamCoupons.com and I was pleasantly surprised when I did a search for ice cream and saw the results below:

If you try this search yourself in Google you will see:

- A twitter stream in search results

- Google Local (google map) in search results

- Imagines in search results

- News feed in search results

- Book results in search results

This is a great example of how Universal Search is improving!

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