Kellogg, GM, Hyundai & Nestle – All Got Twitter-Jacked!
I feel VERY sorry for the marketers that have not registered twitter handles for their brands, which now may be at stake!
How do you think Hyundai feels when the Twitter @Hyundai page shows 140 characters in Korean and English about the Yankees, cellphone and oysters?? To my surprise, some of the biggest marketers in the world are blocked from using the Twitter handle that corresponds with their names/brands thanks to mysterious ‘Twitter-Jackers’ who are squatting on the handles…..the following companies DO NOT own their twitter handle:
- Burger King
- Bank of America
- Bershire Hathaway (come on Mr Buffet!)
- Eli Lilly
- General Electric
- General Motors
- Macy’s
- Sears
- Volkswagen
- Wendy’s
- KFC
- Nike
- Walmart
- Hyundai
- Walt Disney
- Comcast
- MasterCard
- and more!!
While Twitter has awared celebrities like Ashton Kutcher and Oprah special ‘verified’ account status, marketers have yet to be granted such badges….Even the Home Depot couldn’t register @HomeDepot in March 2008 when it was ready to dip its toe into Twitter….instead it registered @TheHomeDepot and nearly one year later it finally got the @HomeDepot handle….others haven’t been so lucky.
So – don’t fall victim to Twitter-Jacking and instead procure your twitter handle and all other social media handles for that matter before someone else does!! One great free tool to use is UserNameCheck.com
