2009’s crop of top viral video advertisements show us that people are willing to embrace a host of creative approaches on the social video Web, from mini-films, to user-generated advocacy, to YouTube celebrity endorsers, to elaborate commercial-grade productions. That’s good news for creators.

 

Regardless of the approach, the key for marketers is a solid understanding of what a brand is, who is the brand’s audience, and what moves them. Strangely enough, this formula sounds like traditional advertising. This year’s Top 10 is certainly a glimpse of how the viral video ad business is evolving, and as marketers, what we can learn from that evolution.

 

Sit back and enjoy The Top 10 Viral Video Ads of 2009 ….

This entry was posted on Tuesday, December 8th, 2009 at 8:27 am and is filed under Internet Marketing, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.