iMedia Connection has a decent article out this morning on How to be a good social media listener.  What I really took away from the article is that “Above all, you have to find a way to listen to those who are not speaking. About 15 percent of those online account for most of the chatter. That leaves 85 percent in the silent majority. Many of those people are highly engaged. They’re reading, forwarding, and making purchases based on those interactions. They’re also influencing others through those actions. Influence must be judged by solid metrics. The person shouting the loudest is not always the most influential. A good listening platform measures the engagement of that silent majority and accounts for influence and reach.”

 

A major question/concern of marketers is when do we engage?  Especially with the new FTC Laws coming into effect 12/1/09, marketers have to be extremely careful about how they proceed.  I suggest you enter the conversation(s) when you can bring true value and contribute to what’s already being said, discussed and explored.  Moreover, if you join a conversation, DO NOT leave it when your purpose has been met….stay involved or you will instantly lose credibility and respect.

This entry was posted on Tuesday, October 27th, 2009 at 8:44 am and is filed under Internet Marketing, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.