Was reading a very good piece this morning on how press releases can be great for search engine rankings and search traffic…this isn’t “new” news; however it is often overlooked!

Back in the summer, PRWeb shared a case study, involving a firm that typically sees a boost in search engine rankings and a 50% spike in web traffic after they issue a release. In fact, for one release in particular, the firm saw a spike of 400% on two different Web sites, and the firm doesn’t believe they were from the same users. They also incorporate social media tools like Twitter to extend the “shelf life” of press releases, and say that drives additional traffic.

In a study from Arketi Group, also back in the summer, journalists were found to use the web in the following ways:

- 95% search
- 92% reading news
- 92% emailing
- 89% finding story ideas
- 87% finding news sources
- 75% reading blogs
- 64% watching webinars
- 61% watching YouTube
- 59% social networks

 

So – if you haven’t been using press releases the way you should; make it a point to start the New Year right and optimize your press releases accordinly so you can help your business grow, grow, grow!

This entry was posted on Thursday, December 31st, 2009 at 9:09 am and is filed under Internet Marketing, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.