Top Six PR Tips EVERY Marketer Should Now
This mornings iMedia Connection had a good article on Top 6 PR Tips EVERY Marketer Should Now….
The Article Highlights Are:
- If you can’t get through to a reporter, move on to another outlet
- Avoid hype by excluding terms such as “industry leading”
- Help the media outlet connect with the rest of the industry, not just your specific company
As to the last point, I agree 150%….just last week, a reporter from the Long Island Businesss News contacted me about Domaining and the buy/selling/developing of domain names….I explained the industry to the reporter and turned him on to two industry experts….as a result we all got published and the reporter now knows I am trusted, reliable and accurate source….that article on Domaining can be read here
Some other great quotes/takeaways include:
- “What PR people need to understand is that the press release is dead. It’s actually been dead for a long time.”
- “I get more than 500 emailed story pitches a day, and I have my email preferences set to purge at close of business. If I haven’t gotten back to you by then, I won’t. Why don’t any of the PR bunnies understand that?”
- “The only thing you’re telling me if you send me a press release dated for today is that you don’t think it could possibly mean very much to me.”
- “Why does anyone ever say ‘industry leading’ in their pitches? Does that make them feel better or something?”
- “Don’t tell me about your clients. Tell me about their industry segment. Give me facts — not fluff. Help me build a story.”
- “What I need is facts about ways brands are using technology to reach their customers and consumers. That is all I need. Anything else is superfluous.”
You can read the entire article here
