Read a good article this morning from iMediaConnection which reiterates some best practices in eMail marketing such as including social media links/icons; sending emails that includes test (not just images); put the Call To Action above the fold, etc.

I am constantly amazed how many companies do NOT conduct subject line testing nor have any method to their send/drop dates!  And when I ask if they look at the analytics of their dates/times sent, subject lines used, Call To Action, button color, etc., etc. they look at me like I am from outerspace….enough said!!

Enjoy the article from iMedia Connection

This entry was posted on Monday, July 19th, 2010 at 7:10 am and is filed under Internet Marketing, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.