Posted on January 4th, 2011 by AndrewHazenCom | No Comments »
Digital publishers looking to supplement ad revenue may want to look toward Ziff Davis. The company on Tuesday unveiled the launch of the ad platform BuyerBase and revealed the acquisition of LogicBuy.com, which provides tech deals and coupons.
BuyerBase, an audience-based ad-targeting platform, relies, in part, on a piece of code embedded in more than 100 content and commerce Web sites owned by Ziff Davis and third-party companies. The unidentified “collection of properties” under BuyerBase gets more than 40 million site visitors and generates more than a billion buying signals monthly. The companies agreed to provide Ziff Davis with the data to integrate into the platform.
Integrating the technology from the LogicBuy.com acquisition, the platform will serve up deals and coupons on specific technology across Ziff Davis properties such as PCMag.com. It will tap into relationships with tech manufacturers and retailers to bring deals to site visitors.
According to what I read in Media Post, Ziff Davis CEO Vivek Shah makes no qualms about it. “We want to reinvent the publishing model that connects content, data and commerce,” he says “This strategy is a three-leg stool and we just added two that we didn’t have.”
I am SO PROUD of Spencer for following his passion and also following through on his projects from start to finish! Today was the icing on the cake when he told me that he wanted to acquire a domain name that wasn’t available!!
Technically, Spencer’s been in the domain space since 2001 when we registered SpencerHazen.com (he was 4 days old) but today at the tender age of 9, he asked me to purchase a domain for him that was already registered by someone else but not being used…
I did a little due diligence and saw that the ‘asking price’ for the domain name was $1,000 and while the ad sense revenue is so-so on SpencerHazen.com it certainly hasn’t earned $1k yet (GRIN). So as a domainer/parent, I contacted the owner of the domain name and offered $200 for the domain name; a price I found to be fair and reasonable…
Needless to say that in less than two hours we received an accepting response from the domain owner, I sent the $200 into SEDO’s escrow and now we are in the process of transferring the domain name.
I have an extremely, extraordinary positive outlook on the future of domaining…think about it, if a 9 year old is looking to buy/acquire domains then it’s inevitable that the demand for domain names WILL continue to increase.
Posted on October 29th, 2010 by AndrewHazenCom | No Comments »
For the past 5+ months our dedicated Prime Visibility team has spent countless hours and many sleepless nights working on an amazing project – the launch of Sleep.com
This is without a doubt a major category killer domain and will be THE AUTHORITY on Sleep and all things related to sleep!
We still have lots of work ahead of us as we continue to add content, create partnerships and speak with more advertisers….by the way, anyone with a relevant product or service that relates to sleep should certainly contact us.
Please feel free to visit Sleep.com and provide us with feedback….you can also follow us on twitter @Sleep_Com. My gut tells me that the site will change over the next few months as we learn more about our visitors and what they want from Sleep.com
I am extremely pleased to report that less than six months since TrumpVegasCondos.com went live, we are already ranks as follows in Google:
#17 vegas condo
#19 vegas condos
#11 vegas condo hotel
#21 las vegas condominiums
#14 las vegas penthouses
#27 vegas luxury condos
#30 las vegas luxury condo
And of course the site ranks well for branded terms such as: #2 & #7 for trump condos…
Needless to say traffic and leads are increasing each and every month!!
Posted on October 14th, 2010 by AndrewHazenCom | No Comments »
The following domain names are available for hand registration as of this posting (I did have three others but they got registered before I was able to post )-:
QuarterKit.com – nice hobby to collect quarters….especially the newer ones from all the States
AllPingPong.com – get everything you need for ping pong at AllPingPong.com
Posted on October 12th, 2010 by AndrewHazenCom | No Comments »
Today Google released two tools aimed at removing costs from serving up display ads across the Google Display Network.
The tools — Display Campaign Optimizer and Contextual Targeting Tool–are geared toward helping advertisers reach performance goals on the Google Display Network, simplify the entire system to buy and sell display ads, and open the entire ecosystem through innovation.
Display Campaign Optimizer manages targeted bids to generate more conversions such as sales or leads by finding the correct sites that drive performance. It does this within milliseconds. The tool, based on machine learning technology, determines what works and what doesn’t in real time and adjusts accordingly – amazing!!
A fully automated solution may not work for all campaigns and advertisers should not have to sacrifice control to gain efficiencies and boost performance.
The Contextual Targeting Tool automates the task of determining the keywords to target the words that work, so advertisers can boost performance by building campaigns in minutes rather than hours. The tool lets advertisers build hundreds of ad groups in minutes for companies that sell widgets to quickly scale campaign performance.
Posted on September 27th, 2010 by AndrewHazenCom | No Comments »
At Prime Visibility, we are constantly amazed at how poor some paid search campaigns are managed…and we want to do something about it!!
It doesn’t matter whether it’s poor ad copy/creative; lack of geo-targeting/day-parting; missing out on landing page optimization opportunities; a lack of understanding position bidding; improper use of content network; etc., etc. and the list DOES go on and on!!
With that said, we would like to make the following Pre-Holiday Limited Time Offer -
Prime Visibility will review your Paid Search campaign for a one-time fee of $795 (we usually charge A LOT more!). If we cannot give you specific recommendations to improve your paid search campaign then we will gladly give you back 100% of your money….how do you like that!! ZERO RISK to YOU and TREMENDOUS upside opportunities! Are you up for the challenge to make more money??
With the economy being where it is and as we approach the Holiday Shopping season, NOW IS THE TIME to IMPROVE your paid search campaigns so you can have prime visibility online when it matters most!
