Ad Age had a great piece today entitled the State of Search Marketing 2009…..it was great to read that  according to trade group SEMPO (‘Search Engine Markeing Professional Organization), 9 out of 10 marketers practice organic search optimization, and 70% use paid search.

 

The maturing search market has also demonstrated its ability to withstand a recession, eking out growth during recent months and gaining share on other forms of advertising. It accounted for 47% of second-quarter internet ad spending, up from 44% a year ago, according to the Interactive Advertising Bureau and PricewaterhouseCoopers.

 

But in some ways, it’s still very early for search, and activity this year has provided ample evidence. In April, Microsoft Corp. announced Bing, its new search engine, with much fanfare and an $80 million ad push!

 

One thing is clear now: Microsoft CEO Steve Ballmer is serious about taking on Google. He said in June 2009  he’d be willing to spend 5% to 10% of Microsoft’s operating income on search for up to five years — implying spending of $1 billion to $2 billion a year based on the company’s fiscal 2009 operating profits.

Click here to read the entire Ad Age article

This entry was posted on Monday, November 2nd, 2009 at 10:02 pm and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.