As unemployed Americans search and click away on job related websites during this long recession, it would seem reasonable that an ad network like Monster Worldwide’s would stand to benefit.  Last week the company said that its impressions have doubled since this time last year.

 

Monster had 17.2 million unique visitors in October 2009 via its “Career Ad Network,” according to comScore. In addition, the company trumpeted the fact that comScore data from September showed it had become the 25th most-visited network, building up an online presence that reaches 43 percent of the U.S. audience; that’s quite impressive!

 

However, Joran Lawrence, senior product manager at Monster, disagreed with the idea that the recession and its steadily high unemployment rate has helped drive his brand’s statistics. “If anything, the recession has actually limited our growth because recruitment has slowed down,” he said. “We expect the network to grow even faster once the economy recovers.”

 

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