Are you satisfied with your current search engine rankings?  Do you REALLY know the impact these rankings have on your business?  Do you look beyond your rankings?  Do you know how?

We all strive to achieve Top 5 organic search rankings in Google, Yahoo & Bing because most believe that having this prime visibility alone will generate business…this is not always so!  Other key metrics should be analyzed to ascertain the impact and effect of ALL your search rankings, not just those in the Top 5.

In reviewing your search engine rankings, the following questions should be asked:

• How much traffic do the keyword and your ranking generate?
• How many conversions does the ranking/traffic produce?
• How does the traffic and conversions compare to when the ranking is higher/lower?
• Have the web pages listed in the search results been optimized for conversion?
• How many pages does a visitor from that keyword view?
• How much time on site does the visitor average if they enter on a particular keyword?

Asking these questions and knowing this vital information is critical to the success of your business!  Think about it, you may proudly rank #1 in Google for a keyword that produces 5,000 visitors a week; however if you only generate 12 sales from that ranking (i.e. a 0.25% conversion rate) that’s not good!  Therein also lies the difference between a “SEO company” and a full service digital agency like Prime Visibility that goes beyond the rankings and does a deep dive into analytics and conversion optimization…

Obviously, I am a big proponent of analytics and conversion data….it drives our clients’ businesses and not knowing what happens beyond your rankings is like driving blindfolded on the highway.  If you are interested in learning more about analyzing your rankings, please do not hesitate to contact us.

@AndrewHazen