How Much is a Google Top Spot Worth?
A report came out this week from Chitika Research on just how much a Google Top Spot is Worth……
According to Chitikia, “we looked at a sample of traffic coming into our advertising network from Google and broke it down by Google results placement. The top spot drove 34.35% of all traffic in the sample, almost as much as the numbers 2 through 5 slots combined, and more than the numbers 5 through 20 (the end of page 2) put together.”
Obviously, everyone knows that the #1 spot on Google is where you want to be (and that’s why they hire Prime Visibility because we achieve page 1 organic search rankings)
The biggest jump, percentage-wise, that the Report revealed is from the top of page 2 to the bottom of page 1. Going from the 11th spot to 10th sees a 143% jump in traffic. However, the base number is very low – that 143% jump is from 1.11% of all Google traffic to 2.71%. As you go up the top page, the raw jumps get bigger and bigger, culminating in that desired top position.
