This morning’s iMediaConnection has a nice article on branding and its online needs.

 

Highlights include:

 

• A site that has a lot going on (visually or otherwise) can be difficult for users to digest
• Users who must wait for page content to load can become frustrated and may abandon the site
• Sites that are littered with ad messaging dilute the value of their content

 

Brand power is a powerful asset online, but it’s not enough to overshadow the importance of a thoughtful user experience and strategic website design. In this article, see why some branded content providers are truly worth their premiums, and why others fall short.

 

Read the entire article here

This entry was posted on Friday, November 13th, 2009 at 9:15 am and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.