I have always been a big proponent of web analytics….not reviewing and analyzing your web analytics is like taking your car on the interstate at 70 mph with a blanket covering your windshield – you don’t know where you’re going!

The information and data mined through analytics and tracking can maximize any marketing budget by driving conversions and results.  You MUST look beyond ‘hits’ and pageviews!  Depending on your business model, different data points are important to different people.  Where is your traffic coming from?  Which traffic converts the best? The worst? Why?  What regions of the world/country/state drive the best qualified traffic? And so on and so on….

Today’s iMediaConnection has a good article on 10 Signs You Don’t Understand Web Analytics - I highly recommend you read and review the 10 signs…how many apply to you?  Hopefully not too many!!

This entry was posted on Monday, December 28th, 2009 at 9:26 am and is filed under Entrepreneurship, Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.