Web.com Applies to be Exclusive Registry for .web

Web.com Group Inc. has applied to be the exclusive registry for the new “.web” Internet domain name.

The first wave of top level generic domain names in the newly-expanded universe is being considered by the Internet Corp. for Assigned Names & Numbers (ICANN) and the “.web” domain may be the most important since the “.com” was created, a company news release said.

“We believe we possess the natural platform from which to successfully market the new ‘.web’ top level domain since we are the sole owner of the Web.com trademark as issued by the U.S. Patent and Trademark office,” said David Brown, chairman and chief executive officer of Web.com, in a news release. “With the resources of a nearly $500 million company and the inherent marketing advantage of the Web.com name, we believe we have the best opportunity to initiate and accelerate its adoption as a universally understood and accepted top level domain.”

The domain is likely to be essential because it’s naturally considered part of the Internet not more narrowly defined, such as “.info” or “.org” and attractive to those unable to obtain a “.com.”

The Internet Corp. is a non-profit corporation that manages and coordinates domain name systems, IP addresses and other unique identifiers so computers can find one another across the world. Top level domain names are the highest level in domain name hierarchy.

@AndrewHazen

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