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URL Hall of Shame

As a sequel to my post last week on Enough with FLAT URLs, I CANNOT Take It Anymore  I continue to be SHOCKED as major brands, and who I thought were savvy marketers, use FLAT URLs which will now be listed on the URL Hall of Shame below….if you spot a FLAT URL on TV or in print please let us know so we can add it to the URL Hall of Shame……here we go:

URL Hall of Shame

  1. petmeds.com – should be PetMeds.com
  2. walmart.com – should be Walmart.com
  3. tirerack.com/tv - should be TireRack.com/tv
  4. thescooterstore.com – should be TheScooterStore.com
  5. nikonfestival.com – should be NikonFestival.com
  6. bodybyjake.com – should be BodyByJake.com
  7. bankofamerica.com - should be BankOfAmerica.com
  8. whitestrips.com – should be WhiteStrips.com
  9. naturesbounty.com – should be NaturesBounty.com

This entry was posted on Friday, November 27th, 2009 at 1:37 pm and is filed under Domain Names, Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

8 Responses to “URL Hall of Shame”

  1. Domain Report says on November 27th, 2009 at 1:40 pm :

    Actually I don’t mind the small case letters for those domains. The caps kind of take away from the ease of reading them.

    What is unnecessary is adding the www. at the front of each domain.

  2. AndrewHazen says on November 27th, 2009 at 1:55 pm :

    I agree that you don’t need the www before the domain name; I am just putting up what I see on tv/print….
    While all caps makes it annoying to read, initial caps actually makes it more memorable….

  3. David J Castello says on November 27th, 2009 at 4:20 pm :

    Caps should always be used. In print ads we’ve always used PalmSprings.com – never palmsprings.com.

  4. AndrewHazen says on November 27th, 2009 at 4:23 pm :

    I agree 150% David….I am humble and proud to see you reading my blog (GRIN) – big fan of your contribution to the domaining industry….we met briefly back in Jan at DomainFest….hope to see you again soon.

  5. Acro says on December 19th, 2009 at 11:18 pm :

    It’s called Camel Casing, folks and it’s good for domains that consist of two words or more.

  6. Pamela Hazelton says on December 20th, 2009 at 3:42 am :

    I disagree. A flat URL doesn’t take away from marketing. It should appear exactly as it should be entered.

    The entire goal of displaying URL is to prompt the viewer to stop what he’s doing and go to the web site. Non-savvy users often think they have to enter things exactly as shown, which simply clutters the process of getting to the company’s site quickly.

    I can just see my father now, wishing he’d written the URL down, as he struggles, trying to remember which characters are to be capitalized.

  7. AndrewHazen says on December 20th, 2009 at 9:16 am :

    thanks Pamela…..there have actually been studies done in psychology that proves the initial caps (or camel caps) are actually more memorable….

    And as you know, it doesn’t matter how you enter/type the URL – it will bring you to the same destination….

    And if the URL is flat and the reader can’t make it out; chances are they will not remember it all….
    Happy Holidays….

  8. Stephanie Meyer says on February 28th, 2010 at 8:53 pm :

    Proficient blog! I’ll probably be mentioning some of this information in my next speech.

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