SelfDefenseBooks.com – Nice Opportunity Over at NameJet
I see SelfDefenseBooks.com is listed over at NameJet for only $70 and already has 16 bids…..No, I do not own the domain. The Valuate.com appraisal is $590…
A quick jump into the Google Keyword Tool and my serial entreprenuer mind comes up with the following:
Self Defense itself is searched for more than 550,000 times each month with an average Cost Per Click (CPC) of $1.16; self defense books has approximately 5,000 searches a month with an avg CPC of $.68 and self defense techniques is searched for more than 18,000 a month…
With SelfDefenseBooks.com you can build a very nice niche portal focused on…..you guessed it; Self Defense! You can obviously sell books, ebooks, videos, posters, online video lessons, membership forums, etc. Even if you don’t want to take in product direct, you can sell as an affiliate to start…you can also blog, tweet, etc. and monetize the site via direct ad sales.
If you can get the domain name for under $100 not a bad investment from my perspective – good luck!




Someone who is a martial arts enthusiast and also domainer could develop a minisite around this domain. But I see the domain as a challenging resale. I would prefer to see something like SelfDefenseTechniques or SelfDefenseBlog etc. The “books” word in my opinion hurts the branding potential of the domain as it limits what a potential visitor expects from the site.
Shhhhhh….I’m trying to sneak up on that one!!!!
We launched it this weekend: http://selfdefensebooks.com
No big surprises … put up reviews of Self Defense Books
Congrats Steve and nice job on the site! I am really happy for you and know long term this was certainly a sound investment for you. I plan on doing a future blog post on the site and will do a SEO review if you don’t mind? Please keep me posted on the success of the site….are you using Google Analytics?
Best of luck and again congrats – well done!