In August 2009, Yahoo purchased OMG.com for $80,000 via SEDO.com.

According to DotWeekly, Yahoo currently uses a 301 redirection and simply forwards the domain name to its OMG site which uses a sub-domain, omg.yahoo.com

The OMG site on yahoo is a celebrity news and gossip site.
OMG is a popular used acronym for: “Oh My God”

We are not sure why it took Yahoo some 30 + days to do the 301, as the redirection really only takes seconds to do.

Yahoo may have been simply deciding what they really wanted to do with the domain after the purchase. Since brands do not like to go away from their brand, making OMG.com a stand alone site simply owned by Yahoo, might not be what they want to do right now. Yahoo already ranks #1 on most popular search engines for the omg search term using the sub domain.

This entry was posted on Tuesday, September 8th, 2009 at 8:35 am and is filed under Domain Names. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.