Central Michigan University Continues to Buy .XXX Domains

Central Michigan University continues to buy up .xxx domains and recently completing its purchase of a third and waiting on final approval of a fourth…

In an effort to prevent adult companies from using branded names and trademarks, the nonprofit group Internet Corporation for Assigned Names and Numbers (ICANN) allowed universities, businesses and groups back in October, 2011, to buy up domain names that end in “.xxx”.  Since then, Universities across the country have raced to buy all related domains ending in .xxx. Adult websites have been known to use the image and logos of popular universities to create college-themed material. Under law, new adult websites are required to register their domains ending in .xxx.

The Detroit Free Press reported that CMU was among the first schools to snatch up .xxx domains, along with Penn State University, Purdue University, the University of Pittsburgh, Carnegie Mellon University and Indiana University.  The University of Michigan bought 21 .xxx domain names in December, 2011 as an effort to protect the school’s identity. U-M spent $28,000 to reserve 14 .xxx domain names, according to the report.

According to Steven Smith, the school’s Director of Public Relations, “The reasoning for the purchase is to protect the university from inappropriate use of its name.”  Smith went on to say that “in addition to protecting the CMU image, purchasing .xxx domain names will help prevent users from coming across adult websites while searching for university-related events or pages.”

Without a doubt, people will get confused and it appears as though Universities and businesses are proactively procuring brand and trademarked-related .xxx domain names as opposed to being reactive… Are you protected??

@AndrewHazen

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