BulletSafe, home of the $299 Level IIIA Bullet Proof Vest, announced today that it has acquired the domain name BulletProofVest.com for $7,500 from a domain name investor.
BulletSafe is owned by PriveCo, Inc. In the past, PriveCo has purchased premium domain names for up to $1,000,000. PriveCo has run internet web stores since 1998, and understands the importance of simple, recognizable, and easily-searchable domain names. The acquisition of BulletProofVest.com is just one more thing that establishes BulletSafe as a reputable player in the defensive protection industry.
After doing some research of my own, I see BulletProofVest.com was registered in April 1998 and has never been developed….In my opinion, $7,500 is an extremely reasonable purchase price to “own” a category such as bullet proof vests.