Archive for the ‘Social Media’ Category

Read a good article this morning from iMediaConnection which reiterates some best practices in eMail marketing such as including social media links/icons; sending emails that includes test (not just images); put the Call To Action above the fold, etc.

I am constantly amazed how many companies do NOT conduct subject line testing nor have any method to their send/drop dates!  And when I ask if they look at the analytics of their dates/times sent, subject lines used, Call To Action, button color, etc., etc. they look at me like I am from outerspace….enough said!!

Enjoy the article from iMedia Connection

Have you ever caught yourself falling asleep in a meeting? in a classroom? boardroom? or on the job?

We recently launched a new client site called BeenCaughtSleeping.com – this hilarious destination will have you rolling in laughter as you get a glimpse of people who have Been Caught Sleeping!

Please feel free to submit your photos and videos – the ones with the most votes will win cash prizes!

For the past 12+ years we have worked with Digital Waterworx for our audio and Message On-Hold needs….Dave and his team are simply the best!   It doesn’t matter if we need a script created, a jingle, audio for the web or a video…Digital Waterworx delivers!!

This week I came across a great, inexpensive, resource for voice over talent – VoiceJockeys.com ….as you may know we are working on the launch of the official Michael Jackson bobblehead and creating a TV spot with Creative Taco….Digital Waterworx is doing some work and we also tested out VoiceJockeys.com, their pricing is extremely reasonable check them out….we were very happy with the :15 second voice over we paid $45 for!

@AndrewHazen

Google wants to turn televisions into giant monitors for Web surfing so it can make more money selling ads. The company generated nearly $24 billion in revenue mostly from Internet ads displayed on computer screens…The Internet-equipped televisions are expected to be made by Sony and be powered by an Intel computer chip. Google is expected to provide the software, including its Android operating system and Chrome Web browser.

I think this is wonderful for Internet Marketers as well as domainers; think about sitting on your couch and wanting pizza – just go to Pizza.com on your TV….or if you want a product sample, just go to Sample.com…want to learn about living sugar free – go to SugarFree.com; the examples go on and on.

From an internet marketing perspective, wouldn’t it be great to see a product/service advertised and then with a Picture-In-Picture window bring the website right up on your TV display!

I think the upside here is extraordinary!

@AndrewHazen

If you are in the Long Island area and have some flexible time today (3/23/10) from 11 – 2, come check out the AITP presentation on Social Media at The Huntington Hilton on Long Island.

I’ll be presenting social media tools for business with @DCPinkowitz  

Here’s the roster:

Pre-Session 11:00 am – 12:00 noon (wine and cheese included):

“Pros and Cons of the Social Media Tools for Small and Large Businesses”

Andrew Hazen, Founder & CEO, Prime Visibility and

David Pinkowitz, Founder, DCP Marketing Services

Luncheon Panel 12:00 – 2:00pm:

Bill Taub, VP, Global IT Security, CA

Presenting “Security Implications of Social Media Networks”

Vincent Raguseo, VP Ecommerce Marketing and Merchandising, 1-800-Flowers

Presenting “E-Commerce utilizing Social Media Networks”

Prof. Jonathan I. Ezor, Asst. Prof. of Law and Technology, Touro Law College

Presenting “Legal Implications of Social Media Networks”

Brian E. Boyd Sr., CEO, TrakVu, LLC –

Presenting “SMB Development utilizing Social Media Networks”

Hope to see you there….have a great day!

Later today, Google is due to launch a social product that will compete with the currently popular social networks – Facebook and TwitterAs the Wall Street Journal reported, Gmail will get a new module that will stream media and status updates of online friends. This module sounds like a Gmail Labs feature which could be enabled or disabled by account holder’s choice.

The LA Times blog ran a good piece entitled “Would adding status updates mean Gmail is having a case of Twitter envy?”

Google has already enabled watching YouTube videos in Gmail Chat. Whatever the integration into Gmail would be like, there’s always a kill switch to bring the service back to normal.

Silicon Alley Insider is already calling the feature Google’s “Twitter-Killer.”

Social media is on EVERYONE’S minds these days….some look to companies like Prime Visibility to strategize and execute social media tactics while others handle all the social media inhouse.  In either situation, it is important not to loose sight that it is VITAL to turn your team/staff into social media ambassadors.

Today’s iMediaConnection has a nice article entitled just that: Turn your employees into Social Media Ambassadors

Article Highlights:

• Develop a policy that outlines corporate guidelines for communicating in the online world
• Build a centralized hub for employees to communicate both internally and externally
• Encourage management to actively spread the message through social media.

Make sure everyone on your team is creating social media handles in social platforms such as twitter, LinkedIn, YouTube, Flickr, Digg, etc.  Does your company have a social media policy?  If not checkout our latest Prime Insights due out soon as we cover that very topic!  Not getting Prime Insights?  Be sure to follow us on twitter @PrimeVisibility and we will let you know when the next issue goes out.

Good post over at my Internet Marketing Agency on “Is Twitter’s Data Worthless?

It illustrates that Google and Microsoft are paying just about $0.03 for every 1,000 tweets they index in search results.

Please check it out and have a great day!

There is a very good article out this morning at iMediaConnection on “SEO Tips for Smarter Social Media”

Article Highlights include:

I recommend you read the entire article

Was reading a very good piece this morning on how press releases can be great for search engine rankings and search traffic…this isn’t “new” news; however it is often overlooked!

Back in the summer, PRWeb shared a case study, involving a firm that typically sees a boost in search engine rankings and a 50% spike in web traffic after they issue a release. In fact, for one release in particular, the firm saw a spike of 400% on two different Web sites, and the firm doesn’t believe they were from the same users. They also incorporate social media tools like Twitter to extend the “shelf life” of press releases, and say that drives additional traffic.

In a study from Arketi Group, also back in the summer, journalists were found to use the web in the following ways:

- 95% search
- 92% reading news
- 92% emailing
- 89% finding story ideas
- 87% finding news sources
- 75% reading blogs
- 64% watching webinars
- 61% watching YouTube
- 59% social networks

So – if you haven’t been using press releases the way you should; make it a point to start the New Year right and optimize your press releases accordinly so you can help your business grow, grow, grow!