Archive for April, 2012

Deloitte Confirms TLD Application for .deloitte

Posted on April 19th, 2012 by AndrewHazenCom  |  No Comments »

Deloitte Touche Tohmatsu Limited has confirmed that it has applied to the Internet Corporation for Assigned Names and Numbers (ICANN) to use the top level domain (TLD) of .deloitte.

The move will give the audit, tax, consulting and corporate finances firm a personalised online presence and comes ahead of the ICANN deadline.

Heather Hancock, managing director of global brand and communications at Deloitte, said that being a pioneering applicant sits alongside the company’s marketplace presence as a leader, innovator and impact maker.

“Additionally, the ‘.deloitte’ TLD will offer improved site accessibility and usability to Deloitte member firm clients, recruits, and others for an enhanced online experience – and lay a foundation for future online innovation,” she noted.

Larry Quinlan, Deloitte’s global chief information officer, said that the domain name application will help to “protect as well as enhance” the firm’s brand. “With the rollout of the TLD, Deloitte member firms will continue as industry leaders in providing clients and people with world-class IT security.”

Currently, just 22 TLDs exist, including the commonly-seen .com, .org and .net. However, businesses have been invited to register their brand name as a replacement. This could see domains such as .pepsi, .apple and .mcdonalds being used around the globe.

Deloitte is not the first company to announce that it has applied for a new TLD. Major players in their respective industries like Canon and Google have already come out and admitted that they have entered the bidding process.

ICANN was expected to reveal a list of companies which had applied, however, a technical problem with software last week meant that the deadline has now been put back.

@AndrewHazen

NY Lawyers Approved for Deal of the Day Marketing

Posted on April 17th, 2012 by AndrewHazenCom  |  No Comments »

A dear attorney friend shared an article with me today that I found quite interesting given our recent success in selling products with daily deal sites….

Lawyers (of which I am one) who provide services to small businesses and individuals are particularly attracted to Internet applications that enable them to target potential clients before the client walks in the firm’s door.

Recently, the New York State Bar Association Committee on Professional Ethics issued an opinion in which it explored whether lawyers can market their services by using a deal of the day or a group coupon website. The committee’s opinion generally supported the use of these websites, offering attorneys yet another avenue to attract clients and develop new business, albeit with caveats and requirement as to how attorneys must conduct themselves in connection with these offerings under the Rules of Professional Conduct.

Based upon the facts, the committee opined as to whether an attorney may market legal services by participating in a “daily deal” or “group coupon” website. In its opinion, the committee pointed out that the use of a daily deal or group coupon website by a lawyer as a means of marketing legal services raises a number of issues:

• Whether the arrangement is an improper payment for a referral;

• Whether the amount received by a lawyer could, under certain circumstances, result in a prohibited excessive fee;

• Whether statements made by or on behalf of a lawyer are false or misleading or otherwise violate rules regarding lawyer advertising; and

• Whether the logistical arrangement of payment in advance for a legal service, before a lawyer has had the opportunity to check for conflicts or determine whether the lawyer is competent to perform the service and whether the client needs the service, constitutes a premature and improper formation of a lawyer-client relationship.

You can read the entire article here

@AndrewHazen

Google has filed a UDRP against a 21 year old domain name

Posted on April 16th, 2012 by AndrewHazenCom  |  No Comments »

Domain Name Wire has reported today that Google has filed a UDRP against a 21 year old domain name: Gmai.com, which of course existed before Google created Gmail in 2004

Click here to read more about the UDRP that Google has filed