Archive for March, 2011

Online Opportunities With Your Offline Network

Posted on March 14th, 2011 by AndrewHazenCom  |  No Comments »

We’re all aware that strategic networking can significantly increase our business while allowing us to meet and help others.  Companies such as LinkedIn base their business model around it… But it is shocking to realize that a majority of business networking exists offline, which leaves tremendous Internet and other electronic networking opportunities unexplored with your offline network.

Traditional networking involves people getting together to discuss objectives, such as potential new customers, and searching for ways to help others attract business. Those that excel at networking are continuously seeking out new methods to assist others, such as asking existing clients if they are interested in the products or services of others in their network.

In addition to in-person events, marketers need to consider how Internet marketing can play an integral role in a successful networking campaign. Take the following case, for example: Lauren Hutton, a very well-known model and actress, has her own makeup line available at www.LaurenHutton.com. In searching for ways that Lauren can effectively and efficiently promote her product line, here is how the strategic Internet networking component comes into play:  After first identifying Lauren’s target audience, which is females ranging in age from 35 to 75, the best strategic path would include the following key elements:

An introductory offer sent via email
Such an email enables Lauren to inexpensively test offers such as discounts, free shipping and the ever-popular “buy one item and get another at a special price.” But first, we/Lauren must determine who will receive the offers. Again, Internet networking comes into play. Given Lauren’s target audience and our offline network/contacts, New York-based LoveMyShoes.com is a great strategic partner because its’ customer base represents the perfect demographic for Lauren’s product offering(s).

The LoveMyShoes.com email list contains 250,000+ names and email addresses of women aged 35 to 65 who buy shoes on the web. The bonus is that these women are already experienced and accustomed to purchasing online, so they should be comfortable shopping and buying Lauren’s products at LaurenHutton.com.

Lauren may encourage LoveMyShoes.com to distribute her information/email blast for free by either cross-promoting the site’s products in her email blasts or on her site, or by offering to compensate the company on a cost-per-acquisition basis. For example, for every order that Lauren receives based on the email blast, she might compensate LoveMyShoes.com to the tune of $15. Once details of the partnership are ironed out, LoveMyShoes sends the offer to its database directly, making it CAN-SPAM compliant.

Many other online networking opportunities also exist for Lauren. One of the people in my offline network sells high-end homes with values exceeding $1 million. Thus, his email list is a perfect fit for Lauren as it contains affluent women in the 35 – 50 age range. The same goes for high-end gyms and spas; targeting women via email who are fitness-obsessed and who want to look great too.

A display ad or promotion on a strategic partner’s website
In addition to introductory emails, acquiring real estate on networking contacts’ websites also works extremely well by putting businesses in front of their ideal audiences.

Take Metro Candy, for example. Prior to the Halloween season, it networked with a large Halloween costume website. The two websites promoted each other via display ads and promos. The partnership offers a prime example of Internet networking at its finest — both a trick and a treat that gave customers looking for Halloween costumes access to a huge stash of candy at a deep discount!

Networking affiliates
Does establishing networking affiliates involve paying other parties to be included in their email blasts or on their websites? Not necessarily. Marketers can avoid the exchange of money in online networking relationships and instead pursue free cross-promotions among related brands.

Another acceptable alternative involves offering others in your networking group a flat fee for each order or lead you acquired, which is typically referred to as cost-per-acquisition (CPA) deal. In a cost-per-acquisition model, one party compensates the other if and only if a beneficial conversion occurs, which could be in the form of a sale, lead, download, signup or other action.

When networking, it pays to take the extra step of exploring the many existing online opportunities within your offline circle. Think of it as profitable social networking for your business!

@AndrewHazen

Sunday Domain Strategies…

Posted on March 6th, 2011 by AndrewHazenCom  |  No Comments »

Ready to start the week of right?? Domain names can lead to significant opportunities if you ‘see’ the vision and understand ‘monetization’….I see it all the time and the following domain names were available for registration as of the time this post….Please note that I do not own these domain names, they are available for YOU to register for less than $10 a year at All Internet Ideas, Moniker or GoDaddy

CheapWeddingCruise.com
CustomBikeShops.com
BoredNation.com
AntiSmokingAids.com
StrikeInfo.com
StudentExtras.com
NYCNewsGuide.com
NYCTVGuide.com
FamilyEmergencyKits.com
GetTaxBreaks.com
PreventingDiseases.com
CheapVegasHotelPackages.com
DoggyCribs.com
EMSStaffing.com (.net taken)
NYMeats.com
TeenBattles.com
ArtisanKit.com
BabyPumpkins.com
WirelessIPtv.com
AllPetForums.com
AllPutters.com
RSSCoupon.com
FreakyGadgets.com
ColorfulBowls.com
FastRumors.com
SlimDoctors.com
LegalBootlegs.com
WarCraftAddicts.com
FundKit.com

Please let me know if you register any of these domains and what you’re doing with them as I like to track the success of these expired domains. I hope you have signed up for free Domain Alerts from AllInternetIdeas.com. If not, please sign up now and feel free to forward this to your friends…

To your success!

Domain Auction Results from Domain Round Table 2011

Posted on March 3rd, 2011 by AndrewHazenCom  |  No Comments »

The following domain names SOLD this afternoon at the Domain Round Table Auction 2011 (unofficial results)

TightKnit.com – $1,050

KeyLimePies.com – $3,450

MicroCams.com – $1,500

BuyFlights.com – $1,088

TravelBags.com – $18,000

Viewed.com – $6,000

SeasonFinale.com – $1,300

Coed.com – $47,500

WomensShirts.com – $5,250

Cam.net – $37,500

HorseStable.com – $2,500

MarriageResorts.com – $400

GetWellBaskets.com – $4,500

Deals.tv – $2,500

PolygraphExaminers.com – $400

Vault.org – $2,500

Seated.com – $3,000

Cuffs.com – $11,000

LegalProducts.com – $1,000

SmartDrugs.com – $4,250

GreekFest.com – $2,500

iSign.com – $4,250

Dropped.com – $12,000

ByLaws.com – $5,000

RehabClinics.com – $9,500

Seated.com – $3,000

Overworked.com – $4,000

Screamers.com – $4,000

Resistant.com – $5,250

CornealDisease.com – $800

@AndrewHazen