Archive for October, 2009

6 eMail Acquistion Strategies

Posted on October 29th, 2009 by AndrewHazen  |  No Comments »

It is extremely important to grow your own opt-in email list as it is typically the most profitable source of revenue and/or leads.

 

I am constantly shocked when I encounter companies that DO NOT ‘get it’ and are leaving SO MUCH on the table…

 

Here are six strategies to grow your email list(s):

 

1. Offer To Win Sweepstakes – people enter with their email address for a chance to win prizes, products, rewards, etc.
2. White Papers and Useful Content – if you offer information with high perceived value, people will give you their email address in order to access the information

 

3. Shopping Cart and Lead Form Abandonments – depending on how your Shopping Cart and/or Lead Forms are setup, you are able to capture email addresses of those perspective customers who abandoned their shopping cart(s)  and/or lead forms and did not ‘convert’ on your site

 

4. Partnerships – Offer your product/service for free as part of a contest or sweepstakes on somebody else’s website, which targets your ideal customer, all you want in return is access to the emails

 

5. Sign-up For Offers and New product Notification – If you have a brick and mortar location ask people for their email by either a pad on the counter, a kiosk/computer online to sign-up, drop your business card in the bowl, enter into system at check-out, etc.  It’s practically 2010 you need to get with it!

 

6. Don’t Ask Too Much – The more info you ask, and more importantly require, the fewer emails you will acquire….plain and simple.

Already Spammed by Jets.com

Posted on October 28th, 2009 by AndrewHazen  |  No Comments »

Less than five weeks ago, the premium generic domain name Jets.com was sold at auction for $375,000

 

Not even forty days later, a new website is live at Jets.com and I just got spammed by them as evidenced by the email below:

 

Jetscom

Frank Schiavone
Managing Director
jets.com
401 Broadway
21st Floor
New York, NY 1001 
Direct   (646) 961-4457
Mobile (347) 804-8007
Fax        (347) 402-0290 
Fschiavone@jets.com
www.jets.com

 

The Subject line reads: “Qucik Question” and the email is NOT CAN-SPAM compliant since there is no opt-out capability.  What fool has a “quick question’ such as do you want to drop $XX,XXX – $XXX,XXXX on a private jet ride?  Is it me or is this ridiculous??

 

I suspect Frank and/or his internet marketing firm doesn’t know about CAN-SPAM laws and the $100,000 offense each act can be fined…..

Results from LIVE Moniker Domain Name Auction – 10/28/09

Posted on October 28th, 2009 by AndrewHazen  |  No Comments »

Another L O N G afternoon of watching the LIVE Moniker/SnapNames Domain Name Auction and here are the results:

 

MultiVitamins.com $45,000
Raspberry.com $27,500
IStream.com $25,000
TrademarkLawyers.com $24,000
Hockey.org $22,500
CostumeRentals.com $21,000
DesignerSunglasses.com $21,000
I.biz $17,000
NewYorkers.com $14,500
Tested.com $12,000
LNN.com $11,000
Cuffs.com $9,500
MedicalPractice.com $9,000
UsTrademarks.com $9,000
SkiLodge.com $9,000
TennisCamp.com $8,000
Organic.info $8,000
RecipeBooks.com $7,500
NY.biz $7,000
CollectibleCoins.com $7,000
OrganicTea.com $6,000
HorrorStories.com $5,500
EuropeanVacation.com $5,500
LocalGasPrices.com $5,000
EZ.biz $4,000
TermLifeRates.com $3,500
LendMoney.com $3,500
Pamphlet.com $3,500
SeattleRestaurant.com $3,000
PowerSaws.com $3,000
WiseMen.com $3,000
Brakes.net $3,000
Lord.org $3,000
GolfCaps.com $2,500
HD.biz $2,000
SecurityNetwork.com $1,400
ConciergeDoctor.com $1,250
EnergyDrinks.org $1,200
CustomBoots.com $1,000
H1n1FluVaccines.com $1,000
FramedPrints.com $900
HonorRole.com $700
CollegePrepClasses.com $600
ContractorsCoverage.com $400

 

The total sales from the domain auction was approximately $380,000.

8 Idiot Mistakes in Social Media

Posted on October 27th, 2009 by AndrewHazen  |  No Comments »

Read a great list of “Idiot Mistakes made in Social Media” – some of these are common sense but the others are great to reinforce that you MUST have somewhat of a plan when you dip your toe into the Social Media world…..

 

Following is the list of 8 Idiot Mistakes in Social Media:

 

1. Obsess over Numbers
2. Don’t Complete Your Profile
3. Create Profiles Everywhere
4. Enter Blindly With No Plan
5. Be Inconsistent
6. Be a Spammer
7. Assume That One Size Fits All
8. Be A Sales Person

 

To read the rationale and ideology behings these, please read the entire article here

Social Media: How To Be a Great Listener

Posted on October 27th, 2009 by AndrewHazen  |  No Comments »

iMedia Connection has a decent article out this morning on How to be a good social media listener.  What I really took away from the article is that “Above all, you have to find a way to listen to those who are not speaking. About 15 percent of those online account for most of the chatter. That leaves 85 percent in the silent majority. Many of those people are highly engaged. They’re reading, forwarding, and making purchases based on those interactions. They’re also influencing others through those actions. Influence must be judged by solid metrics. The person shouting the loudest is not always the most influential. A good listening platform measures the engagement of that silent majority and accounts for influence and reach.”

 

A major question/concern of marketers is when do we engage?  Especially with the new FTC Laws coming into effect 12/1/09, marketers have to be extremely careful about how they proceed.  I suggest you enter the conversation(s) when you can bring true value and contribute to what’s already being said, discussed and explored.  Moreover, if you join a conversation, DO NOT leave it when your purpose has been met….stay involved or you will instantly lose credibility and respect.

Afternic Sells 402 Domain Names for $626,000 in 1 Week

Posted on October 26th, 2009 by AndrewHazen  |  No Comments »

AfternicDLS reported today that domain name sales for the week of October 18 – 25, 2009 totaled $626,920

 

Some highlights from the week include AssociatesDegree.com for $32k; HealthTree.com $20k and Ziti.com $10k.

 

You can review all the .com and non-.com domain sales here

A Review of Valuate.com – a new Domain Valuation Tool

Posted on October 26th, 2009 by AndrewHazen  |  No Comments »

This morning I began beta testing Valuate.com which is a new free domain name valuation service…I did notice that the homepage states: “This service is powered by Estibot 2.0″ – anyone have any opinions on that?

 

I tested a bunch of domains and overall was happy with their valuations (GRIN) – of course though, at the end of the day, a domain name is only worth as much as someone is willing to pay for it.

 

I also took several domain names, which I have had appraised at several sites and the valuation from Valuate.com was much higher than others….

 

A few things I do like and appreciate is some of the resources built into the valuation results page….that is, the ability to click and get the WhoIs info, another quick click and you can see the archive.org records for the domain and then it provides some high level stats such as search frequency, Avg. CPC, and other TLDs registered….see screen shot below

 

domain-appraisals

Category Killers ProteinBar.com and ProteinBars.com – Back on the Auction Block?

Posted on October 26th, 2009 by AndrewHazen  |  2 Comments »

According to Fusible, Category Killer domain names ProteinBar.com and ProteinBars.com are heading back to the auction block at NameJet.

 

As you may recall, back in September, ProteinBar.com sold for $20,100 and ProteinBars.com sold for $56,900, while NutritionBar.com sold for $3,912 and NutritionBars.com sold for $7,000 by the time the domain auctions finished in quite active bidding wars.

 

You can read Fusible.com’s original post here

9 Tips for Choosing the Right Domain Name

Posted on October 25th, 2009 by AndrewHazen  |  No Comments »

Not sure if the choice of domain name for your website really matters?

 

IT DOES!!

 

Your domain name is like your street address. How will customers find you if they don’t know where to look — or worse, if they go to what they think is your address only to find your company is not there? Here are nine tips to choosing a domain name for your business:

 

1.  Make it a dot-com –  In the United States, most people typing in a domain name will type “.com” by default.   With over 80 million registered URLs, the “.com” extension is by far the most popular, with “.net”, “.org”, and ”.info” lagging far behind in popularity.

 

2.  Short and easy to spell — Shorter is better.  A short URL is easier to remember and less likely to be misspelled than a long one.

 

3.  Company names and brand names — Whenever possible, register your company name as your main URL.  It’s what people usually try first when looking for your business website. You might also consider registering your product/service names as additional URLs.   You should also register your company and brand names across all the social media sites using UserNameCheck.com

 

4.  Keywords and household words — Some companies register industry-specific terms, common words or short phrases that your customers or prospective customers may commonly type into a browser.  This can generate ‘type-in’ and ‘direct navigation’ traffic to your website.

 

5.  Personal names — Register your own first and last name as your domain name/URL if you are a consultant, writer, or other professional whose reputation in your field is critical to drawing customers. 

 

6.  Be defensive with misspellings — Buy up common misspellings of your domain name.  That way, you don’t leave traffic on the table — and competitors won’t be able to buy the misspelled domains and siphon off traffic intended for your website.

 

7.  Protect your brand with other extensions — While the “.com” extension is the most popular, as a defensive measure consider also snapping up other extensions of your domain name.  Secure the .net, .info, .biz and similar extensions.  If you do business internationally, think about securing country extensions, also (such as .co.uk).

 

8.  Don’t forget mobile — With mobile devices becoming more popular, big brands and savvy entrepreneurs are starting to register and develop their .mobi sites specifically for mobile users.  You may have no plans to build out a .mobi site today,   but as mobile usage grows you may be glad you have that domain in two or three years.

 

9. Avoid long hyphenated domain names/URLs — if you use a hypenated domain name, you run the great risk of the domain name being miscommunicated offline…avoid them!

 

Andrew Hazen, a serial entrepreneur, is obessed with domain names and internet marketing; he is the Founder & CEO of Prime Visibility

New York Magazine Acquires the Domain Vulture.com

Posted on October 25th, 2009 by AndrewHazen  |  No Comments »

According to Doman Name Wire, New York Magazine has acquired the domain name Vulture.com for its popular entertainment and culture blog Vulture.  Historical WhoIs records reveal that Frank Schilling’s Name Administration sold the domain name to New York Magazine. Records indicate that the premium domain name was transferred to New York Magazine around September 2.

 

This is an interesting example of a domain name purchase by a major media company. What makes it so interesting is that it acquired a domain name for a popular subsection of its website, not just the main site…